Nike Air VaporMax Pure Platinum

With the new Nike Air Vapormax Pure Platinum, Nike is sending out another beautiful colorway of the Nike Air VaporMax into the race.The Nike Air VaporMax Pure Platinum offers a fundamentally revised cushioning system that ensures a light, springy ride and a sensational feel underfoot. Flyknit material ensures a snug, perfect fit.The Air VaporMax represents a new era of innovation from Nike. "With this shoe, our Air design concept has fundamentally changed," says Cushioning Innovation Designer Zachary Elder. The VaporMax is designed to give the wearer the feeling of running on air. To achieve this, the designers first reworked the Air element so that it could be attached directly to the upper material. "That was the biggest challenge," says Senior Footwear Designer Tom Minami. But it was worth it. "As the shoe has neither a midsole nor an insole, it gives a completely new feel to the Air technology." In previous Air Max models, the aim was to equip the sole with as much Air as possible, whereas in the VaporMax they tried to use the Air technology as efficiently as possible. "When the foot touches down, the individual studs are pressed into the Air element, which increases the pressure," explains Elder. "When you push off, the pressure is released. The result is a springy running sensation." After seven years of development from conception to release, Elder and Minami are excited about the future. "I'm very proud of the product," says Elder. "This new approach will be a new turning point for both Air technology and Nike."

WHEN WILL THE NIKE AIR VAPORMAX PURE PLATINUM BE AVAILABLE?

The official release date of the Nike Air VaporMax Pure Platinum is this week. The release starts at 09:00 in the shops listed here.

WHERE CAN I BUY NIKE AIR VAPORMAX PURE PLATINUM?

The release of the Nike Air VaporMax Pure Platinum is currently only confirmed at Nike and a few other stores. So if you really want to buy the Nike Air VaporMax Pure Platinum, just click through this overview on the release day. More stores will follow in the course of the week.