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Yeezy Season at SNS - a commentary by Erik Fagerlind

September 25, 2016

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Erik Fagerlind from SNS with some true words about the last Yeezy release. Full agreement from me, because I also missed out on the release once again. I'm not super unhappy or anything, but by now I've lost a bit of the fun of it too...Check out the stats from SNS! :) #hightraffic Someone should complain again that the pages don't work...

It's yeezy season... I think we had more simultaneous visitors than @adidasoriginals global production of the Yeezy 350. I see a lot of people angry, frustrated and sad. And I share their frustration. We do all that we can for a fair and smooth release - but since we get nowhere near the qty to cover even 1% of the demand, people still misstrust us. I think there is a lesson to be learned here @adidasoriginals. If you continue to undercut the market this hard, people will get tired of trying. I know it is not likely that you will sell us 50000 pairs (I'm game if you are...). But you have to level the field here. Disrupting the marketplace with chaos on release day feels very 2015, and you are the "brand of the future". I am in Herzo monday - happy to share all info, insight, feedback with anybody who cares #yeezy
A photo posted by Erik SNS Sneakersnstuff (@erikfagerlind) on

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