Puma x Ronnie Fieg - Puma XT2 Plus & "Achromatic"

Is the next creation from Fieg coming along nicely?

Apparently so, because the guys at lifestyle magazine STYLE.com spoke to the good man about his new project, the Puma XT2 "Achromatic".

The following quote is particularly interesting:

"Removing all branding is daring and risky, but the opportunity to sell product based on quality alone is very rewarding.When the consumer purchases this product, they are not paying for the branding, they are paying for the most luxurious upper ever constructed on a trainer."

The Trinomic XT2 Plus "Achromatic" is therefore to be released without any logo or brand applications. Not bad. However, I find the statement in the second sentence, which refers to the materials of the two shoes, much better. The highest quality upper ever used for a sneaker? Now that's a statement! I'm curious... ;)Click here for the original article.