Nike Air Max 95 BY YOU - here is our design

With the Nike Air Max 95 By You, Nike gives sneaker fans the opportunity to become designers themselves and customize one of the most iconic Air Max silhouettes. The customizable version of the classic combines the DNA of the original model from the 90s with modern co-creation. Instead of a fixed colorway, you decide on the materials, colors and details yourself - and create an Air Max 95 that is guaranteed to be unique.

The Nike Air Max 95 silhouette

The Nike Air Max 95 was originally created by designer Sergio Lozano in 1995 and is still one of the most influential models in the Air Max range today. Its design is strongly inspired by the human body: the outsole symbolizes the spine, while the lateral layers of the upper represent muscle strands and the eyelets are reminiscent of ribs. At the same time, the shoe was a technical milestone, as it was the first Air Max with visible Air cushioning in the forefoot area. This mix of futuristic look and functional innovation quickly made the Air Max 95 an icon - especially in streetwear and sneaker cultures around the world.

The ability to customize Nike shoes has been around since 1999, when Nike launched the online service NIKEiD, which is now known as Nike By You. For the first time, users were able to choose the colors and materials of a sneaker themselves and thus create their own personal design. What began with just a few models has developed over the years into one of the most popular co-creation platforms in the sneaker world, where numerous classics - including Air Max models - can now be personalized.

Our interpretation of the Nike Air Max 95 By You

We have created three exciting colourways that couldn't be more different. The beige version relies on a warm, harmonious color palette with a clear lifestyle focus. The muti-color version is reminiscent of the rainbow colorway and gives the silhouette a cheerful touch. The all-white version sets a clean accent and attracts all eyes. As you can already see, there are no limits to your creativity - try it out!

For more sneaker news, releases and inspiration for individual designs, follow us on our social media channels. As usual, you can find all further information on stores and drops in the release calendar and in the free Dead Stock app. Have fun with the Nike Air Max 95 By You.