Kylie Jenner - face of the adidas Originals Falcon

It wasn't so long ago that adidas Originals brought back the former Falcon Dorf - a silhouette from the late 90s - and completely reinterpreted it for the ladies. Two months later, the adidas Originals Falcon finally gets a face and adidas Orignals launches a campaign together with none other than Kylie Jenner, who only joined the adidas family this year. This is not surprising, because anyone who follows the Kardashians a little knows that Kylie already showed up weeks ago with a personalized version of the retro silhouette. Choosing Kylie Jenner not only as a brand ambassador, but also as the new face for the new Falcon campaign was not a stupid move on adidas' part: Kylie is not only the mouthpiece of the younger generation and one of the most influential It girls of our time - no, she was born in 1997, just like the former Falcon Dorf. adidas is sticking to the 90s trend of the Falcon Dorf style and giving the retro sneaker a fresh update in gray, pale pink, black and blue. As with the first colorway, the design is supported by a panel construction made of mesh and suede overlay. Reflective elements provide highlights. This makes the Falcon a perfect match for the style of fashion icon and influencer Kylie Jenner. "adidas has always inspired me. It's exciting for me to now be a part of the adidas Originals family with Falcon!" (Kylie Jenner)The Falcon campaign launches at adidas online and in-store on September 6. It remains exciting and we can definitely look forward to more colorways of the adidas Originals Falcon!