The #mizxflux photo app is here - release info

3-Stripes have stood for innovation and pioneering spirit ever since.adidas Originals first launched the popular ZX FLUX silhouette in early 2014, which now meets a revolutionary customization approach that breaks through rigid and outdated personalization systems.

adidas Originals unveiled the new #miZXFLUX app in Berlin for Fashion Week, which will be available to download for iOS and Android from Friday, 22 August.

The starting point of the new concept is an innovative photo app that will make it possible for the first time to print your own photos on the ZX Flux. With the help of the app, anyone can become a designer by roaming the streets and photographing interesting motifs or projecting existing images from the photo library onto the surface of the ZX FLUX.

The motif can be rotated, scaled and positioned as desired on a so-called butterfly overlay.

Once the design is selected, the sneaker appears in a 360° 3D preview.

The view of the created #mizxflux can then be saved and shared via social networks.
Of course, this shoe can be purchased immediately - the personalized model with photo print is delivered directly to your home and costs only 110 €.

The introduction of the #miZXFLUX app makes it possible to transform the infinitely changeable sneaker ZX FLUX into outstanding unique pieces.
We are very excited to see what great creations will soon be seen on the streets!

#miZXFLUX #infinitepossibilities