adidas Originals x Pharrell Williams Hu Holi adicolor Collection

In northern India, spring is welcomed with a spiritual festival, the Holi Festival. The "festival of colors" lasts at least two days, and up to ten days in some areas of India. It is celebrated exuberantly and people sprinkle and sprinkle each other with colored water and colored powder, the gulal. adidas Originals is now taking up this custom together with Pharrell Williams and launching the Hu Holi adicolor collection as part of the spring/summer 2018 season. As with the Indian spring festival, an unprecedented powder dyeing technique was used for the first time, giving each item an individual coloration. Each item is therefore unique.

The Hu Holi adicolor collection includes both apparel and sneakers in the colors of the well-known adicolor colour palette and, based on Indian traditions, is intended to symbolize the expression of pure joie de vivre, as evidenced by the collaboration between adidas and Pharrell Williams.

So you can expect tops, T-shirts, shorts and pants in bright but simple monochrome color combinations. But the chosen sneaker silhouette, the Tennis Hu PK, also impresses with a perfectly rolled combination of powder-colored upper and bright white midsole. Spring can definitely come this colorful!

You can get the Hu Holi adicolor collection from March 16 online at adidas and in selected stores.