adidas Originals and Kanye West present the Yeezy BOOST

adidas Originals and Kanye West present the Yeezy BOOST. During his performance at the Grammy Awards, Kanye staged the first live performance of his shoe project. Sneaker fans around the world are eagerly awaiting the release of the shoe on February 14 in New York.

The Yeezy Boost is the result of the first collaboration between Kanye West and adidas Originals. The sneaker is an expression of Kanye's understanding of music, culture and fashion. Its unique design will set new mindsets and trends in the sneaker world. The shoe not only looks revolutionary and stylish, it is also extremely comfortable. This is ensured by the proven BOOST cushioning technology.

"Nobody stages music and fashion like Kanye West," says Arthur Hoeld, General Manager for adidas Originals. "He is a special, cultural icon who creates a completely new approach to shoe design. Kanye's unique creativity and individuality are reflected in the Yeezy BOOST."

In the USA, the sneaker can be reserved using the new adidas Confirmed App. Customers who have reserved the sneaker via the app can find it in selected adidas Originals, Foot Locker and Champs Sports stores in New York. There is also an adidas Originals x Foot Locker pop-up store on Fulton Street in Brooklyn. A very limited number of the Yeezy BOOST will also be available for purchase at selected retailers such as Packer Shoes and Dover Street Market.