Sneaker Lexicon


  • Alte Werbeanzeigen von Puma mit dem Formstrip

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Have you always wanted to know what exactly Formstrip means or what it actually is?

The Formstrip is the stripe that can be found on the sides of Puma sneakers. It not only has a branding function, but was first used on soccer boots in 1958 for stabilization purposes. Today, everyone knows that the Formstrip belongs to Puma and a Suede would be a Suede if the stripe was missing.

  • Ein Puma Sneaker mit dem Puma-Formstrip
  • Nahaufnahme vom Puma Formstrip

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