You always wanted to know what exactly Swoosh means or what it actually is? No problem, in our exclusive sneaker dictionary we explain almost all terms of the scene. And if you can't find a term, please send us a message and we will help you immediately!

The Swoosh is the logo of sportswear market leader Nike. The logo is said to be an abstraction of the wing of the Greek goddess of victory, which is also the model for the name of the Portland brand.

The Swoosh's designer is Carolyn Davidson. She was commissioned to design the logo in 1971 while studying graphic design at Portland University. She was paid $35 for her service at the time and continued to work for Nike for years to come.

In 2021, the brand is celebrating the 50th anniversary of the Swoosh with a dedicated collection for the Swoosh called ”My First Use”. You can find the models for this in our calendar for current sneaker releases.

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Here are some pictures of the Nike Swoosh:

Swoosh design 1971

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