You always wanted to know what exactly Nike means or what it actually is? Then you've come to the right place, because in our exclusive sneaker lexicon we explain almost all the terms of our beloved scene. And should you perhaps not find a term, please write us a short message and we will try to help immediately.

Nike is the market leading sportswear brand and is headquartered in Portland, Oregon. The logo is called ” Swoosh “, which is supposed to represent one of the wings of the Greek goddess of victory, Nike. Before the brand was known by its current name, the company founded by Bill Bowerman and Phil Knight was called Blue Ribbon Sports.

The brand is responsible for many popular shoe models such as the Air Max, Air Force 1 and the Air Jordan 1 and equips various top athletes with their products.

Here you can go directly to the Nike online shop and here you can find the latest Nike sneaker releases .

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Here are some images related to the different Nike characters:


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