Nike x Kith - a tour of the new pop-up store in New York!

As some of you may have already noticed, Kith and Nike have opened a joint pop-up store in New York, and to mark the occasion, the guys from Hypebeast conducted an interview with Ronnie Fieg, the founder and owner of Kith, in which he explains the ideas behind the store. As the video clearly shows, the store stands out from the run-of-the-mill stores and offers some cool features that make it truly unique. So it's more than just shopping, it's an experience! For example, you can treat yourself to a milkshake or cornflakes straight from the shoe boxes alongside the shoes, which are displayed on super-abstract Nike x Kith boxes. So that you can show what you like on your feet directly at the table, the menus also have the appropriate names - from Air Max 1 to Cortez, there is something for everyone.The whole design is totally futuristic and definitely makes you curious to admire the whole thing in real life.The highlight of the store, in my opinion, is the customization area. Here, customers can create unique items that you are guaranteed not to see everywhere. Fieg says that the products also change over time so that new ideas can always be implemented! For the opening, the first 100 customers also received a Kith x Nike Swoosh T-shirt!Watch the video here:https://www.youtube.com/watch?v=a2RC_ZI5qJA