The adidas team explains the miZXFLUX Photo App

The brains behind adidas Originals' latest creation, Torben Schumacher ( Business Unit Director ) and Till Jagla ( Global Senior Manager Customization), talk about the new #miZXFLUX app.
The popular silhouette was first launched in early 2014 - now it meets a revolutionary customization approach that breaks through rigid and outdated personalization systems.

The starting point of the new concept is an innovative photo app that will make it possible for the first time to print your own photos on the ZX FLUX - to make a personal statement. The personalized shoe with photo print will be delivered directly to your home.

The introduction of the #miZXFLUX app makes it possible to transform this infinitely changeable sneaker, ZX FLUX, into outstanding unique pieces.

The #miZXFLUX app for iPhone and Android has been available for download since yesterday.