Bread & Butter 2016 by Zalando

  • Bread & Butter 2016 by Zalando

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Yesterday at 16:00 was the official opening of the trend fair Bread&Butter in the Arena Berlin. The homies from Stance were kind enough to send me an invitation for the B&&B at short notice, so I spontaneously decided to show up at the fair as well.Bread&Butter has developed into an absolute trend fair in recent years. Well-known brands such as adidas, Nike and Reebok show visitors their latest products, styles and innovations for the coming months. But there will also be some exciting fashion shows from HUGO, Selected or Topman, which I will probably be attending for my new blog.My personal highlight of the fair, which has changed from a retailer fair to a visitor fair, especially in recent years, are the stands of Stance, adidas and Nike.The people from Stance Socks Germany have hired a seamstress especially for the event, where you can customize your own socks on site. Yes, you heard right.... "Custom Stance Socks" for everyone! Absolutely cool! adidas is presenting the new Futurecraft technology at Bread&Butter, which we sneakerheads in particular are really keen on. There are still countless unanswered questions about the product - from the planned retail price to an official release date. I really hope to tease out one or two new pieces of information from the adidas employees, and there's a H.I.T & Run training session at Nike, which I'm rumored to be involved in. When I think about it, it's kind of surprising that the brands are forcing me to exercise so often at the moment. Have I somehow put on weight or something? Do you want to tell me something? :D Fortunately, no one has approached me yet. I hope it stays that way. :)Another really big thing was A$AP Rocky's performance on Friday evening. I'd never seen the artist live before yesterday, so the gig was really exciting for me. If you're interested in music, fashion and food anyway, you should definitely stop by B&&B at the weekend. The fair runs until tomorrow evening at 23:59 and there's definitely a lot on offer for €15 admission. You can buy your tickets right here online and I'll be flying back home tonight so that I can provide you with a nice recap of the fair tomorrow.

Till then!

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  • Bread&Butter Preview Event by Zalando (27.06.2016)
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  • 21_B_B Preview_Credits Noel Richter
  • 22_B_B Preview_Credits Noel Richter
  • 23_B_B Preview_Credits Noel Richter
  • Bread&Butter Preview Event by Zalando (27.06.2016)
  • Bread&Butter Preview Event by Zalando (27.06.2016)
  • Bread&Butter Preview Event by Zalando (27.06.2016)
  • Bread&Butter Preview Event by Zalando (27.06.2016)
  • 19_B_B Preview_Credits Noel Richter

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