adidas SPEEDFACTORY - AM4

stands for innovation and further development like no other brand. The first major project, namely the "AM4" running shoe series, from the SPEEDFACTORY was recently presented in Ansbach.adidas launched the SPEEDFACTORY to produce highly functional sporting goods faster than ever before. This enables adidas to involve its consumers much more in the creation of products through revolutionary manufacturing technologies and interactive digital experiences.adidas has designed the launch of the AM4 series as a small world tour. Important metropolitan areas were taken into account. The launch series started with the adidas Made For London (AM4LDN), which was specially tailored to the UK capital. Cities such as Paris, Los Angeles, New York, Tokyo and Shanghai will follow in the coming months.

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But let's take a closer look at the AM4: adidas has created a versatile running shoe for long and short distances as well as frequently changing surfaces that are typical of a big city. The shoe features BOOST cushioning technology and Torsion Bar. In order to respond to the wishes and needs of runners, we worked closely with running influencers from London. Athlete data was also taken into account in the design and development process of the AM4 models. But even after the launch, the AM4 project will continue to operate in BETA mode in order to take consumer feedback into account for further product development in the future. "The SPEEDFACTORY allows us to create unique products based on the needs and wishes of individual athletes. AM4 represents the future of manufacturing, which will stand for higher speed and precision as well as more personalization." (Paul Gaudio, adidas Global Creative Director)By the way, if you don't want to miss any information about the launch of the AM4 series, you should definitely bookmark here!https://www.youtube.com/watch?v=kyum6GZp3r4