adidas collaborates with Pharrell Williams
adidas today announces a long-term partnership with Pharrell Williams, the Grammy-winning and Oscar-nominated global star. The first products of the collaboration with Pharrell Williams will be presented in summer 2014, marking the first time adidas has partnered with an artist who owns his own textile company. adidas will collaborate with Pharrell Williams' company "Bionic Yarn".As part of the "Vortex Project" - an initiative launched with "Parley for the Oceans" - plastic waste salvaged from the world's oceans is processed into yarn and used to make clothing. adidas Originals will use this bionic yarn in selected Pharrell Williams products.adidas is therefore bringing the next heavyweight into the boat after Mr West - top or flop?
Knowledge
Check out our recent Articles
September 30, 2024
Chivas Back Nine 24 - on the golf course with Chivas Regal
September 23, 2024
Air Max Portal - the new silhouette from Nike
September 18, 2024
LOUIS VUITTON "White Canvas: LV Trainer in Residence" 2024
Latest Rumors & News
See all