New York is the city of sneakers, not least because it is also the city of sports. New York Knicks, Nets, Yankees, Mets, Giants, the list goes on. And sport is the main driver behind the hype surrounding sneakers, at least in the past. Above all, basketball has had a significant impact on sneaker culture. This is how the adidas Rivalry landed on the feet of fans and hip-hop legends like Run DMC. Recently launched at adidas, the new adidas Rivalry Low New York pays homage to its own history. @christopher bought the shoe and styled it for you. All information about the new colourway and where you can buy it can be found here in the article.
Every sneaker we take for granted today typically appeared decades ago for a different reason. Mostly because of the sport. Today, or rather even then, the shoe was misused by fans and brought to the streets. For example, the adidas Samba (soccer shoe), the Gazelle Indoor (indoor shoe), the adidas Forum (basketball shoe) and the adidas Rivalry Low, the shoe of the hour. But how exactly did the Rivalry become so popular?
THE STORY OF THE ADIDAS RIVALRY
STARTED AS A BASKETBALL SHOE IN 1986
The '80s were tough for any brand that wanted to do more in basketball. Nike and adidas, in particular, have been in fierce competition. After Nike signed Michael Jordan, adidas had to follow suit. Because the brand from Herzogenaurach was actually the star in the basketball sky. That's why adidas teamed up with Patrick Ewing in 1986. The player was recently drafted by the New York Knicks. With him, the first collection came onto the market, including the adidas Conductor and the Rivalry. The latter being the cheaper alternative.
HOW THE RIVALRY CONQUERED HIP-HOP
From Overkill we know that Bobbito Garcia wrote the following about the Rivalry in his book “Where'd You Get Those?”: Loyal adidas fans wanted something new that hit the zeitgeist of the 80s, not just the superstar anymore. The Rivalry came at just the right time. A number of stars of the time sported the new silhouette: Public Enemy, Beastie Boys, Run DMC and many more. But other subcultures, such as metal and hardcore, also worshiped the shoe, as did stars like Brad Pitt. That's why there was a huge color palette of colourways very quickly. This allowed everyone to choose the colourway that best suited their style and the NBA team they were supporting. The Rivalry was a good shoe back then and it definitely still is today.
HOW CHRISTOPHER STYLES THE ADIDAS RIVALRY NEW YORK
Today, as then, the adidas Rivalry New York comes true to the first colourway. The Rivalry debuted in the blue, orange, and white team colors of the New York Knicks. The biggest difference to the OG is the logo on the tongue. The adidas and Ewing logo was replaced with “NY”. Also on the back left and right heel is an “NY” logo in orange and blue. The rubber cup sole with cushioning inserts ensures extra comfort, no matter where. @christopher wears a matching bright blue GAP Yeezy hoodie, Arte Antwerp pants with floral detailing and an oversized champagne Aplha Industries jacket to Rivalry New York. By the way, the Rivalry High and Low are “True To Size”. Check out the pictures below. If you're interested in the adidas Rivalry New York now, there's good news. The silhouette is currently online at adidas! Find the adidas Rivalry here:
Don't wait any longer and snap up an adidas Rivalry New York before all sizes are sold out again. If you prefer a different, new colourway, be sure to check out our release calendar or our free app . The collaborations mostly come at CONFIRMED . We keep our fingers crossed for the next Rivalry release.
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