You always wanted to know what exactly Puma means or what that is? Then you've come to the right place, because in our exclusive sneaker lexicon we explain almost all the terms of our beloved scene. And if you don't find a term, please send us a message and we will help you immediately!

Puma has always been considered a rival brand to adidas. The sporting goods manufacturer was founded by Rudolf Dassler, who once founded adidas together with his brother Adolf. After a fight, they went their separate ways and Rudolf devoted himself to his own brand, Puma. Because of his curly hairstyle, he got the nickname that later became the name of his own company.

Puma's headquarters are still in Herzogenaurach. In recent years, they have engaged pop star Rihanna, who gave the brand an enormous boost in the women's segment with her signature creeper. Cardi B is now one of the driving forces and ensures success overseas.

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