You always wanted to know what exactly New Balance means or what it even is? Then you've come to the right place, because in our exclusive sneaker lexicon we explain almost all the terms of our beloved scene. And if you don't find a term, please send us a message and we will help you immediately!
The brand mentioned here is a sporting goods manufacturer based in Boston / USA. The American brand started as a producer of orthopedic insoles until they launched their first running shoe, the Trackster, in 1960. In addition to general releases, New Balance also produces limited-edition products at their Flimby and Boston manufacturing facilities. These running under the “Made In” label are somewhat more expensive and only available from selected dealers. The Bostonians have a top-class archive with models like the 990, 550 or the 1500.
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Here you get to the current New Balance releases and here directly to the New Balance online shop :