Nike presents us with a new version of what is probably the most popular colourway of the Air Jordan brand – the Jordan 1 Mid Alternate Bred. The Bred series is also known as a sneaker for rebels due to its history. Like many other silhouettes, the black and red sneaker has its origins on the basketball court. The sneaker was initially banned from the league because, in the eyes of the NBA President at the time, it did not comply with the strict uniform regulations. However, the brand with the Swoosh was undeterred by this and saw their chance to give the shoe some special attention. Nike took over the penalty for Michael Jordan, which was not exactly small at USD 5,000 per game and let the basketball player play with the Bred Colorway. The brand itself could not have come up with a better advertising strategy! The color variant quickly became a particular favorite of many fans and celebrities.
Now, with the Jordan 1 Mid Alternate Bred, a new model is coming onto the market that represents a cheaper alternative to the AJ1 High Bread from 2016. The sneaker is dressed in the well-known play of colors of black and red, which is rounded off by a white midsole. The primarily black upper alternates with many red highlights. In addition to the toe box, the laces, the Swoosh, the inner lining, the rubber sole and the collar are also in the bright color. The branding is designed in the opposite color and stands out from the smooth leather.
When can I buy the new Jordan?
The Jordan 1 Mid Alternate Bred is scheduled to be available from Nike starting tomorrow at 9:00 a.m. Unfortunately, the sneaker is currently no longer explicitly listed in the online shop, as soon as the colorway appears again, we will of course update our overview for you. Feel free to use the link provided, because that way you will land directly on the right page and will not lose any more time. Given its backstory, the Jordan is sure to sell out quickly – so you'd better hurry. As always, you can find all the latest news in our free Dead Stock App.
Where can I buy the Jordan 1 Mid Alternate Bred?
The Jordan 1 Mid Alternate Bred is so far only available from Nike itself. If other online shops list the sneaker, you will of course also find them in our overview. If you really want the sneaker, you should check our release calendar regularly. So you can be sure that you will definitely not miss an update.
The AJ1 with item number DQ8426-060 costs 130.00 euros. We wish you a lot of fun with the Jordan 1 Mid Alternate Bred!