The adidas Originals Flagship Store Berlin is back with a new look & feel.
After the world's first adidas Originals flagship store was closed for a short time due to a rapid renovation phase, it reopened its doors at the end of October and now shines with a fresh look & feel. The store in the Münzstraße now comes with a new store concept, which is called “THE COLLECTION”. The focus here is on high-quality product presentation and good storytelling – the inspiration for the concept lies in Herzogenaurach. Strictly speaking, the archive of the three stripes served as an impulse for the blueprint of the concept for the new adidas Originals store in Berlin.
For the Culture
In addition to the well-known classics, innovation, collaboration and the creation of synergies have always been part of the DNA of adidas Originals . In addition to the archive, all of these aspects were also included in the renovation of the adidas Originals store on Münzstraße. Individual areas of the shop were designed together with local artists and scene actors such as Monja Genschow, ACTE TM or “Sneakerqueen”, which makes the store part of the street culture of the vibrant capital.
Limited products and popular drops
In addition to the design-savvy design and the noticeably creative energy that is radiated by the new store concept, the adidas Originals flagship store also supplies what streetwear heads are most interested in: limited drops, collabs and co.! The launches with Beyoncé and her Ivy Park collections on everyone's lips. Another sign that stands for inclusion, because the parts are not only for women in all sizes, but there are also many parts that were designed gender-neutral and can be sported by everyone. Also from us men, as you can see here:
Of course, the products with other partners such as Pharrell or Kanye West will also be available in the adidas Originals Store on Münzstrasse in Berlin.
The new adidas Originals flagship store in Berlin Mitte offers a place of exchange, inclusion and diversity and is definitely worth a visit, regardless of whether a special release is pending or not.