No shoe connects over decades as much as the adidas Originals Superstar . Whether on the basketball court or on the music stage – the adidas Originals Superstar has lived up to its name for 50 years and is simply indispensable. On the occasion of the 50th birthday of the cult shoe, adidas Originals is launching the Change is a Team Sport campaign and is thus targeting the idea of team play, which the silhouette embodies, in a media-effective way.
Change is a Team Sport celebrates all people who want to make a difference with creativity and team spirit and stand up for their values and dreams together. The campaign will be accompanied by celebrities from the fields of music, fashion, art and sports. Musician Shirin David and soccer star Serge Gnabry are also part of the party.
Jonah Hill, who is now also a permanent member of the adidas family, contributed a film to the campaign that once again focuses on the team spirit. But just take a look for yourself!
As the campaign film itself shows, the adidas Originals Superstar's 50th birthday cannot be without an artist – Pharrell Williams. Of course, the cooperation on the Silhouette will be continued in the anniversary year. This is proven, among other things, by various posts on Instagram that show Pharrell with a version of the superstar that is still unknown to us.