Collabo / Collaboration

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A collab is a release launched by a brand in conjunction with another brand or a creative individual such as a designer, artist or musician. The design part is always different. While some collaborations only provide input about the colourway, other launches also involve changes or adjustments to the design. The collab between Off-White and Nike is a good example of this.

In some cases, a very own line is released, with its own silhouettes, as is the case with YEEZY or adidas x Pharell Williams, for example.

Although the trend has declined somewhat in recent years, sportswear brands also work with stores such as Patta, KITH or Solebox.

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Collaboration / Collaboration

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