The Dead Stock Sneakerblog started in 2013. Christopher Blumenthal initially started the platform and media agency as a personal blog, where he documented his passion for sneakers and events related to sneakers.

In the meantime, the one-man show has become a small team. Behind are the editor Joana, the release manager / assistant Damian and Matteo Castriotta, the newcomer to Dead Stock.

In the years that followed, the team worked with the spearhead of sneaker boutiques, streetwear brands and the beverage industry. Partners include brands such as adidas and Nike in the field of e-commerce and Jägermeister in terms of textile production and marketing.

An example of such a collaboration is Dead Stock Sneakerblog's participation in the launch of adidas' successful product NMD. The visibility of the product campaign was actively increased via the blog and its social media community. Furthermore, the collective around the news and affiliate platform acts as a media agency, which skilfully offers and executes the following services:

  • Photo production especially for lookbooks and mood shots
  • video production
  • Planning of marketing campaigns
  • Brand and business consulting

If you are interested in working together, please feel free to contact us at

You can find our other channels here:

Dead Stock sneaker blog app

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