New Balance Renewed Initiative: Recycle now

  • New Balance Renewed Initiative: Recycle now

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Sustainability concerns us all. Us sneaker freaks too. We're certainly not the most die-hard fashionistas. Fortunately, here and there our favorite brands deal with the topic of recycling and upcycling and more climate-friendly resources. So does New Balance . The project is called the New Balance Renewed Initiative.

The project is realized by New Balance with “The Renewal Workshop”. This is one of the leading providers of circular solutions in the fashion world. In short, this means: They recycle and upcycle various items of clothing from well-known brands such as Carhartt and Champion and save them from the landfill. Now the brand from Boston is also there.

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New Balance and The Renewal Workshop are giving underused, returned and defective products a second chance. The products are reprocessed in six steps. They are sorted, cleaned, repaired, inspected and then sold directly through The Renewal Workshop's site. This ensures that they meet New Balance quality standards.

Nicole Bassett, the founder of The Renewal Workshop, said the following in an interview: "We look forward to New Balance Renewed becoming an engine for product renewal and helping New Balance bring re-commerce to the athletic apparel sector." the future cooperation: "New Balance is constantly learning and evolving our approach to create quality, durable design. Together we make the clothes last longer and learn how to make them repairable.”

We love the New Balance Renewed initiative and will definitely keep an eye on the platform going forward. It is now clear to everyone that the big sneaker brands also have to do more for a more sustainable future and that is a good step. But hopefully not the last. Be sure to check out The Renewal Workshop .

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  • New Balance Renewed Initiative: Recycle now
  • New Balance Renewed Initiative: Recycle now
  • New Balance Renewed
  • New Balance Renewed
  • New Balance Renewed

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